There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date.
https://www.adweek.com/agencies/ranch-rider-wades-into-ready-to-drink-wars-with-biggest-marketing-push-to-date/