Offsite plans and realtor-cum-influencers
As Re/max Media Network grows, advertisers will be able to target Re/max audiences offsite as well, with ads either across the open web or on social platforms like Meta, using LiveRamp’s clean room to overlay their own customer data when relevant.
LiveRamp and Re/max began serious conversations about the ad network in the second half of 2024, Schwartz said.
The companies are currently working together to build out an offsite audience targeting capacity, but that process can take 12 to 18 months, said Sharma.
Re/max also plans to incorporate its network of 52,000 U.S.-based real estate agents (145,000 agents globally) into the mix in some capacity, potentially offering brands the opportunity to sponsor social posts and tap into an agent’s localized following, Schwartz said.
