An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff’s playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek’s Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her quest to revolutionize the future of shopping.

Taking risks until you get it right

Rebecca Minkoff’s luxury fashion brand started as an apparel brand before transitioning to what she’s best known for today, handbags.