Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP

  Rassegna Stampa, Social
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What’s next: Yahoo is offering this creative tech as a managed service to its advertisers, rather than as a self-serve solution, available to all advertisers using the Yahoo demand-side platform (DSP) at a fixed rate.

Yahoo Creative works across CTV, mobile, display, and DOOH.

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https://www.adweek.com/programmatic/recognizing-the-power-of-creative-yahoo-lets-marketers-serve-tailored-ads-via-its-dsp/

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