Reddit is introducing a new set of tools making it easier for media outlets to share and track content across the popular social media platform.

Reddit Pro tools for publishers is built with features designed to help publishers find and engage directly with knowledge seekers on Reddit.

Now in beta mode, the platform is opening a test waitlist for its suite of three new tools featured within Reddit Pro, which it expects to be available to all users sometime in 2026.

Located within the new Links tab, the new tools include obtaining article insights, which allows publishers to track which of their stories are being shared on Reddit. They will also be able to see the specific communities their stories are shared in, and monitor key metrics like views, upvotes, and clicks.

Publishers will now also be able to sync their RSS feeds and automatically import their articles to Reddit Pro, making them instantly shareable across the social media platform.

What is a set of new features without artificial intelligence? The surging tech function will also be part of the featured tools, giving publishers AI-powered community suggestions for where to post their articles. Reddit said this ensures that their content finds the right audiences and generates meaningful conversations.

The Atlantic, The Hill, NBC News, and The Associated Press are some of the publishers that have already been alpha-testing Reddit Pro tools for publishers.

Also coming soon for Reddit users will be an improved way to read articles on the platform. Articles posted directly on the application will now be enabled with a swipe-up feature to view comments and join in the conversation.

This feature should be of great benefit to Reddit as it ensures continuous engagement on the platform.