[15:52] Brand Building and New Campaign — Stacy shares their marketing strategy shift: “Anomaly [has] really helped us define what we call the brand map: the positioning, the purpose, the beliefs, the tone of voice. It’s been a while since we did any true brand building.”

[18:42] Marketing Priorities and Tough Decisions — On prioritizing initiatives as a new CMO: “I felt like we needed to get the foundation right. Then we had to ask for the investment. We had to make recommendations for how we would spend the investment, and we’ll lean heavy into paid media initially. There were some difficult decisions that I had to make along the way as well. We were spending a considerable amount of money on a catalog that had been around for decades. It’s not that the catalog was bad, but at the end of the day, it’s an opportunity cost.”