Retail Media’s New Secret Weapon Is Incremental ROAS

  Rassegna Stampa, Social
image_pdfimage_print

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That’s a 22% increase versus 2023, and it’s predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global digital ad spending. 

While these trends indicate that brands increasingly see the value of retail media in driving sales, major challenges remain.

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

https://www.adweek.com/commerce/retail-media-secret-weapon-incremental-roas/