Mediaplus

Independent agency group Mediaplus emerged victorious in the pitch for technology and services giant Bosch’s global media account, which spans 38 countries across Africa, Asia, Australia, and Europe.

Mediaworks

U.K. independent digital agency Mediaworks announced several additions to its client roster in recent months: online gaming company Tombola, cinema chain Odeon, veterinary firm VetPartners, cultural and educational organization British Council, building materials provider Travis Perkins, and train operator Lumo.

Ovative Group

Independent media, measurement, and creative firm Ovative Group released marketing technology solution EMRge, which provides a single seamless platform for marketing teams to buy, measure, optimize, and plan their media campaigns, integrating data syndication, media mix modeling, operations, planning, reporting, and testing.

Qulture

MA+Group, a consortium of specialist companies providing creative solutions to fashion, beauty, and luxury clients worldwide, welcomed New York-based agency Qulture.

StrawberryFrog

Italian health food company Andriani is bringing its Felicia brand to the U.S., and marketing agency StrawberryFrog will be its lead creative agency after emerging from a competitive review process.

WPP

Holding company WPP entered a global partnership with immersive gaming and creation platform Roblox that will help it scale expertise among agency teams and brands looking to leverage Roblox as a new media channel. WPP and its media investment arm, GroupM, will join the Roblox Partner Program, working to establish a long-term measurement advisory relationship. WPP and Roblox will also team up on a first-of-its-kind Roblox certification program for marketers.