Interstate 15
VSiN, The Sports Betting Network, VSiN, the Sports Betting Network, has entered into a strategic partnership with Interstate 15, a sports and entertainment marketing agency founded by industry veterans Jason Gastwirth, Jamie Fritz, and Greg Cannon. This collaboration helps VSiN expand its influence within the rapidly evolving sports entertainment landscape.
LV8
Griffin Haddrill, former founder of influencer marketing agency VRTCL, and business partner Gabby Gamad have launched a full-service digital marketing agency, LV8, specializing in unique social media strategies and digital marketing. The agency’s services include influencer marketing, content creation, digital advertising, and social media management.
McGarrah Jessee
Academy Sports + Outdoors, a sporting goods and outdoor recreation retailer, has selected McGarrah Jessee (McJ) as its agency of record following a competitive review. This long-term partnership will accelerate Academy’s growth trajectory as the brand expands its store footprint across the U.S. McJ will handle Academy’s brand strategy, creative campaign development, and media planning and buying.
Milk Agency
New York-based Milk Agency has been awarded work for brand strategy, social media, and content creation for newly-launched smart fitness brand amp. The agency will be responsible for activating new branding on social media and launching the product successfully across the U.S.
Mod Op
Mod Op, a full-service digital marketing agency, has launched “Getting Digital Done,” a comprehensive guide to AI and data-fueled digital transformation.
MSQ / SPCSHP
Independent creative, technology, and media company MSQ has acquired New York-based creative agency SPCSHP. The acquisition more than doubles London-based MSQ’s presence in the U.S., increasing annual revenues in North America to $100 million. MSQ’s international investment strategy to grow organically and through acquisition is backed by private equity groups One Equity Partners and LDC.
Ogilvy
Ogilvy One UK has been appointed by Pets at Home as its customer experience agency to drive the transformation of the nationwide CRM and loyalty strategy. The remit also covers collaborating with the brand’s other agency partners to engage with customers across the Pets at Home portfolio.
In addition, the Advertising Research Foundation (ARF) has named Ogilvy UK’s “Say Maaate to a Mate” campaign for Mayor of London the Grand Winner of the 2024 ARF David Ogilvy Awards.
Omnicom
Bimbo Bakeries USA is launching a new agency operating model for the majority of its marketing department that will promote cross-functional collaboration, enhance creativity and allow the company to move faster in achieving its growth ambitions. After a rigorous process, the company made the decision to engage Omnicom and Landor as its main agency partners to build this new model. Omnicom was selected to lead services across creative strategy, social, influencers, public relations, commerce, production, and media. Earlier this year, PHD, an Omnicom Media Group Company, was awarded the media business. Landor, the world’s leading brand and design experts, will lead strategic packaging initiatives across the Bimbo portfolio. Legion, Leconda, and Firehouse will continue supporting its existing brand work.
Omnicom has launched its precision marketing division, Omnicom Precision Marketing Group (OPMG), and acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. Led by co-founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology.
