Modern Citizens
Creature London, Positive London, and Positive Netherlands, including TikTok agency Dunkd, have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands. Uniting the capabilities of creative, integrated digital and content creation agencies, Modern Citizens is made up of over 100 people with offices in London, Amsterdam and Rotterdam.
Mower
Leading independent marketing, advertising and public relations agency Mower has captured the gold award for North American Agency of the Year in the 2024 B2B Marketing Elevation Awards. The employee-owned agency also earned 11 accolades for client campaigns across a range of creative and digital marketing categories.
New Engen
New Engen, a digital marketing agency, has acquired Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, California. Donut Digital’s acquisition will allow New Engen to create a full-service content studio, meeting client needs across all stages of the customer journey.
Ogilvy
The Ogilvy Residency is the latest chapter in the agency’s associates program, which is one of the key ways that Ogilvy has cultivated diverse talent and helped shape the agency’s and industry’s future over the last 20 years. The new name draws inspiration from founder David Ogilvy, who called the agency a “teaching hospital of the advertising world.” Some key changes for 2025 include removing undergraduate degree requirements, and two distinct tracks for emerging talent to gain hands-on experience: strategy and business. Applications open in November.
One Club for Creativity
The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming “Brand-Side: For Creatives Within” conference, taking place October 16-17 at The Bridge Building in Nashville. The newly expanded two-day conference is designed to help internal creative teams attract and retain talent, as well as build a creative culture within a more traditional brand structure.
PMG
Global independent marketing services and technology company, PMG, is transitioning the RocketMill brand to PMG, as the integration of the two businesses completes. The move creates a global powerhouse of 900+ marketing and technology specialists, fully integrated across strategy, media, creative, and data/analytics – all powered by technology and amazing people. PMG acquired the U.K.-based agency last December.
Quorum
Quorum, a unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, has closed its seed funding round. The investment, which includes Crush Ventures and Dudley Fund, will help Quorum to accelerate growth and innovation in alignment with strong demand.
Rise and Shine and Partners
Following a national search, Best Buy has selected Rise and Shine and Partners as one of its primary agency partners. The independent, full-service brand and creative agency will bring the retailer’s recent brand refresh to life across digital campaigns, leading the development of Best Buy’s display portfolio.
Schrom x Yacht Club
Schrom x Yacht Club, a full-service live-action, tabletop, and post-production company, has teamed up with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR—a virtual production collective.
TravelBoom Hotel Marketing
Coral Cove Wellness Resort, an oceanfront boutique property in Little Bay, Jamaica, has chosen TravelBoom Hotel Marketing for its paid search and metasearch. TravelBoom specializes in developing and executing customized, data-driven marketing solutions that drive direct bookings and growth for clients. The luxury destination recently tapped hotel marketing agency TravelBoom to construct its marketing program for new visitors.