Padilla

Padilla was selected by the Florida Department of Citrus as its new consumer marketing and issues management Agency of Record. The agency will lead efforts to drive consumer engagement, raise awareness for Florida citrus products, and manage communications for the $6.9 billion industry. Padilla’s expertise in food, beverage, and nutrition marketing positioned it as the ideal partner to support the citrus industry’s future growth.

Preymaker

Preymaker celebrated the opening of its new studio in Cape Town, South Africa, marking a major expansion for the New York-based creative and technology studio. The new office is led by industry veterans Julie Brown and Byron Tofas, and it has already contributed to high-profile projects for brands like Xfinity and Bacardi. The Cape Town studio underscores Preymaker’s commitment to nurturing talent and fostering creativity within South Africa’s rich advertising community.

Project

Project has expanded its global capabilities with the acquisition of Paris-based creative agency MNSTR. Known for its innovative campaigns for brands like Adidas, Netflix, and Dior, MNSTR brings over 60 creative minds to Project’s employee-owned alliance of agencies. This acquisition strengthens Project’s presence in Europe and enhances its ability to deliver creative, culturally-driven work for global brands.

Rinck Advertising

Rinck Advertising earned five Golden Arrows, including Best in Show, at the 2024 Maine Public Relations Council Awards for its “Filter Out the Noise” campaign for the Maine CDC. The agency’s work was recognized across multiple categories, including strategic media pitching for VetriScience, which garnered three Gold Awards. Rinck’s commitment to audience-centric strategies and impactful storytelling continues to set the agency apart in public relations and marketing.

SuperHeroes

SuperHeroes has launched SuperHeroes Deluxe, a new luxury division designed to help luxury brands engage with Gen Z consumers. With Gen Z expected to consume luxury goods three times faster than other generations by 2030, SuperHeroes Deluxe will focus on producing bold, boundary-pushing content for brands like Balenciaga and Jimmy Choo. The new division reflects SuperHeroes’ commitment to redefining luxury advertising with an earned-first approach.

Tinuiti

Tinuiti, an independent performance marketing agency, has been officially certified as a TikTok Shop Partner, making the agency a one-stop solution for brands interested in selling on the platform.