When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash “Espresso.”

The brand and the singer joined forces on the Dec. 31 debut of “Sabrina’s Brown Sugar Shakin’ Espresso,” a new drink backed with a campaign encouraging coffee drinkers to “Shake That Ess.”

The spot was created in partnership with Ben Affleck and Matt Damon’s Artists Equity and directed by Dave Meyers.

It depicts the launch party for “Sabrina’s Brown Sugar Shakin’ Espresso,” at which Carpenter reacts with amusement to “an eccentric cast of characters—all enthusiastically shaking their ess,” with “Espresso” providing the soundtrack.

Dunkin noted that the act of shaking “mirrors the real-life craftsmanship” behind preparing Carpenter’s signature drink. It will share more footage from the campaign on its social channels in the weeks to come.

The coffee chain is no stranger to celebrity-partnership-inspired drinks, including The Charli and the Charli Cold Foam with Charli D’Amelio; the Ice Spice Munchkins Drink; and a special menu from MasterChef contestant Nick DiGiovanni featuring blueberry doughnut iced coffee.

Dunkin described “Sabrina’s Brown Sugar Shakin’ Espresso” as “a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes, and oat milk, shaken to perfection.”

“When we first dreamed up ‘Sabrina’s Brown Sugar Shakin’ Espresso’ at Dunkin, it had to be more than another delicious drink on the menu—we wanted to bring some levity to guests’ everyday coffee order,” chief marketing officer Jill McVicar Nelson said in a statement.

“Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun,” she added. “We’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side—exactly what Dunkin is all about.”