Focusing on ROI of KPIs

And for advertisers concerned about achieving KPIs, Samsung is releasing its Smart Outcomes solutions.

Oh calls Smart Outcomes a “natural evolution” for Samsung Ads’ business, as the company delivers a suite of performance-focused solutions tied to key performance indicators (KPIs) in areas such as website engagement, new user acquisition, gameplay and TV network tune-ins.

According to the company, Smart Outcomes pulls together planning and optimization tools across Samsung Ads product portfolio, including pre-campaign insights tool Audience Advisor, AI-driven Smart Audiences and the Samsung Pixel product.

It’s all part of the company’s plan to connect the dots between consumer experiences and advertiser goals.

“What we’re now looking at is how do we develop services that are going to happen on our TVs and our mobile devices that are not just intuitive and beneficial for consumers, but has a benefit for partners and advertisers as well,” Oh said.