For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025’s version of its message called “The Question.”

The group also got exposure, in a subtler way, when one of its highest-profile followers—Tom Cruise—appeared on the Fox broadcast in the introduction to the game. His latest trailer, for Mission: Impossible—The Final Reckoning, also aired during the Big Game. 

The church’s commercial, which comes from the in-house Scientology Media Productions, “explores humanity’s timeless search for answers to life biggest questions,” per the group’s statement, noting that “the answers can be found within each individual, waiting to be unlocked.”

A 30-second version of the time-traveling, cinematic video aired in select markets, though the church released an extended cut—a 90-second version—on YouTube and other social platforms. The group is taking a page from the playbook it established in 2013.

Hey @LeahRemini the Church of Scientology did a commercial pre Super Bowl. The e-meter was shown.. I laughed.

— Navyjava5 (@navyjava5) February 9, 2025

And in a repeat from previous years, social media erupted once again with commentary about the ad. “I’m glad Scientology still has the cash to buy a Super Bowl ad,” said one post on X, while another said, “the Super Bowl needs to start denying those goddamn Scientology ads.”

Scientology joined the Christian nonprofit Come Near as a religious-themed moment in the football match that saw the Philadelphia Eagles beat the Kansas City Chiefs. Come Near’s spot, called “What is Greatness,” was its third Super Bowl national buy.