The E.W. Scripps Company has hired media industry executive Sandy Padula to bolster its consumer insights strategy.

Padula will serve as vice president and head of enterprise research and consumer insights, effective immediately. 

In this new role, Padula will spearhead comprehensive enterprise-wide research initiatives that leverage audience and market intelligence across Scripps’ multi-platform portfolio of national networks and over 60 local television stations. She also will work with Scripps’ sales teams to develop advanced advertising tools that empower brands to optimize campaign effectiveness and accurately measure their impact in real-time.

Padula has decades of experience working with studios, networks, nonprofits and national brands to translate multi-platform measurement and custom market research into actionable business strategies. She worked at WarnerMedia Entertainment as senior vice president of research and consumer insight. Most recently, she led a boutique executive consulting firm focused on research-driven growth strategies. 

“Sandy’s strong expertise in data storytelling and market trends analysis is a tremendous asset to Scripps as we continue deepening our connection to our consumers and advertisers,” said Keisha Taylor Starr, Scripps’ chief marketing officer and general manager, Scripps Networks. “Her leadership will propel our commitment to innovative, data-informed strategies that drive transformative results for brands and consumers alike.”