Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Why every multi-store brand needs a ‘localized social marketing’ strategy
  Dec 19, 2018 by Greg Sterling

  70% of social brand engagement on Facebook is happening on local Pages.

• Successful marketing teams tackle this challenge
  Dec 19, 2018 by Scott Brinker

  Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]

• Facebook’s ‘Clear History’ feature delayed until spring 2019
  Dec 19, 2018 by Amy Gesenhues

  Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform.

• NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
  Dec 19, 2018 by Ginny Marvin

  Advertisers remain focused on performance, and so far it’s holding.

• Oath to become Verizon Media Group as telecom doubles down on umbrella brand
  Dec 19, 2018 by Amy Gesenhues

  Since the its inception a year and a half ago, Oath’s has failed to compete with the likes of Google and Facebook in the digital ad space.

• Study finds 61 percent of electronics reviews on Amazon are ‘fake’
  Dec 19, 2018 by Greg Sterling

  The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.

• Data ownership is shifting so enterprises are stepping up their tech game
  Dec 19, 2018 by Julian Baring

  Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.

• 3 prospecting features for Google Display campaigns
  Dec 18, 2018 by Ginny Marvin

  These relatively new features are aimed at reaching new customers with Display campaigns.

• Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
  Dec 18, 2018 by Barry Levine

  At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

• IBM points to Director of Marketing Data as ‘hottest new role’
  Dec 18, 2018 by Barry Levine

  With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

Search News From Around The Web:

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• Google Keeps Yelp, Consumer Watchdog Out of EU Court Appeal, Bloomberg
• 10 Tips For Building A Business Case As an In-House SEO, Conductor
• 2018: The Year in Data Studio Community Connectors, Google Blog
• Analyzing Search Engine Results Pages on a Large Scale using Python, SEM Rush
• Go Home Alone Again with the Google Assistant—ya filthy animal, Google Blog
• Google is testing a new search cards UI for movies, music, books, personalities, and more, Android Police
• Merkle Releases Automated Bidding for Amazon Sponsored Brands as the Format Continues to Grow, Merkle
• Most SEOs Don’t Offer Guaranteed Success, Search Engine Roundtable
• Still Having Google News Indexing & Ranking Issues? Then Start A New Thread, Search Engine Roundtable
• The era of the camera: Google Lens, one year in, Google Blog
• Unleash your creativity, Google Partners Blog
• Useful changes to your Share of Voice columns, Bing Ads Blog

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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