Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
  Apr 12, 2018 by Michelle Robbins

  A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.

• Google officially rolls out ‘More results’ search button on mobile
  Apr 11, 2018 by Amy Gesenhues

  After confirming it was testing the ‘More results’ button earlier this week, Google tweeted an official announcement about its launch today.

• Chrome tests showing themed search suggestions based on Google search history
  Apr 12, 2018 by Barry Schwartz

  Chrome uses past Google searches to show a set of search suggestions about what you might be researching.

• New Google Search Console adds Search Appearance filters and more
  Apr 11, 2018 by Barry Schwartz

  You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings and job details.

• State of Digital Marketing Analytics in the Top 1000 Internet Retailers
  Apr 12, 2018 by Digital Marketing Depot

  This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical. “State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the use of core web analytics […]

• Power up your B2B remarketing campaigns with 4 killer tricks
  Apr 12, 2018 by Todd Saunders

  Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.

• 4 hreflang tag errors Google corrects for you
  Apr 12, 2018 by Patrick Stox

  Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

• SearchResearch Challenge (4/11/18): A few typographic questions?, SearchReSearch
• The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling (1 of 5), Mobile Moxie Blog
• A Sneak Peek into Augmented Reality‘s Influence on SEO, SEM Rush
• Doorway Page Alternatives. How Google “Forces” You to Use BlackHat SEO Techniques, cognitiveseo.com
• Google Cache Returns 404 Error Does Not Impact Your Rankings, Search Engine Roundtable
• How to Find and Fix Broken Links (to Reclaim Valuable “Link Juice”), ahrefs.com
• On Google’s related entities patent: Write awesome posts!, Yoast
• Social Media Marketing for Link Building, Hallam Internet
• Using AdWords Geographic Data Reports, PPC Hero
• Wondering What to Write About? Try This!, SuccessWorks

About The Author

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