Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google launches new Rich Results testing tool with some rebranding
  Dec 19, 2017 by Barry Schwartz

  In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”

• Data bug with Google Search Console’s Search Analytics report
  Dec 19, 2017 by Barry Schwartz

  The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

• Google is testing images in search text ads
  Dec 18, 2017 by Ginny Marvin

  The test was spotted on mobile over the weekend.

• What you learn from talking with Google’s largest advertisers all day, every day
  Dec 19, 2017 by Matt Lawson

  The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.

• PPC 2017: Epic review of the biggest trends & updates in paid search
  Dec 19, 2017 by Ginny Marvin

  This year, artificial intelligence and machine learning underpinned nearly every paid search update.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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