The whole landscape is bathed in a soothing “Mars pink” color palette, while the soundtrack and 3D title cards have a distinct throwback feel. 

The campaign assets feature different episodes like “Return of the Dry Eye” and “Attack of the Blue Light,” keeping the space odyssey-style vibe and mixing cues from different time periods.

“We wanted to bring a sense of romance to the story—traveling into the future that feels like the past,” Lefebure said. “You can’t quite place the era—is this world 1950s or 2050s?”

“Adventures in A-Eye” launches for spring but will change stars, stories and genres with the seasons throughout 2023.

It’s the latest work for longtime client Georgetown Optician, a five-location chain that shares its Washington, D.C., hometown with the agency. Previous campaigns have tipped their hat to Wes Anderson’s trademark twee filmmaking and borrowed from the Addams Family sensibility long before Wednesday was a Netflix hit. (The latter commercial was one of Adweek’s favorite spots of 2015).

The agency plans to continue tinkering with AI in the future, using “Adventures” as a template.

“Once you get the formula down, it’s like magic—it can surprise and inspire you with new ideas you didn’t expect,” Lefebure said. “But it’s still in its super early stages.”

And no need to fret, creatives, because the robots aren’t actually coming for your jobs.

“I don’t think AI will ever replace real humans,” Lefebure said. “It’s just another tool to create and execute innovative campaigns.”

CREDITS:

Client: Georgetown Optician

Creative Agency: Design Army
Chief Creative Officer: Pum Lefebure
Chief Executive Officer: Jake Lefebure
Executive Creative Director: Sucha Becky
Creative Director: Heloise Condroyer
Copywriter: Cory Hansen
Senior Designer/Animator: Jason Chae
Designers & Animator: Yeri Choi, Momo Jiang
Social Media: Molly Stotts
Sound Design: Simon Lister, Squeak E. Clean Studios
In Collaboration with AI: Midjourney