Seven Bucks Companies, the business founded by Dwayne Johnson, has hired former Unilever and SheaMoisture exec Cara Robinson as its first chief brand officer.

In the new role, Robinson will oversee growth, brand strategy, and creative direction across the company’s brand portfolio, which includes Teremana tequila, men’s grooming brand Papatui, energy drink business Zoa and Project, and Project Rock, an apparel range backed by Under Armour.

Robinson was most recently CEO of beauty and wellbeing for Unilever North America, where she spearheaded a $2 billion portfolio including Dove, SheaMoisture, and Vaseline.

Previously, the exec was the CEO of the SheaMoisture brand. Her 25-year career spans commercial, marketing, and operational leadership roles for brands including Clinique, Nars, and Johnson & Johnson.

“Cara brings an exceptional combination of strategic vision, brand-building expertise, and proven leadership to Seven Bucks,” Johnson said in a statement.

The WWE wrestler-turned-entrepreneur and actor added, “Her track record of transforming iconic brands and driving meaningful growth aligns perfectly with our mission to create authentic, innovative content and consumer experiences. I’m thrilled to have her on our team.”

In a statement, Robinson said she’d level her CPG experience to help Johnson and his team “shape and scale a diverse portfolio of brands,” while “staying true to the authenticity and passion that define everything Seven Bucks creates.”

“I can’t wait to get started,” she added.

Currently, Johnson fronts many of his own brand campaigns, including a recent one for Papatui, which expanded into fragrance in 2025.

Correction 6/13 7.15 am: A previous version of this story stated that Dany Garcia was the co-founder of Seven Bucks Companies. This is incorrect; she is a co-founder of Seven Bucks Productions.