“Since we spent all the money on the commercial spot, we didn’t spend any money on the commercial,” he says. “But the idea is, I want you to go to Yeezy.com.”

Ye has been widely denounced for a steady stream of racist and antisemitic rants on social media and during interviews over the last several years, with former brand partners including Gap, Balenciaga, Nike, and Adidas severing ties with him.

Once known as one of the greatest rappers of all time, the multiplatinum-selling artist previously won dozens of awards for his 10 studio albums, including 24 Grammys.

In a Feb. 10 post on X (formerly Twitter), the Anti-Defamation League condemned Ye’s Super Bowl stunt, saying there’s “no excuse for this kind of behavior.”

As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website – a t-shirt emblazoned with a swastika. The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century… pic.twitter.com/0TT30Dda9D

— ADL (@ADL) February 10, 2025

Ye’s personal account on X no longer exists. Ye claims he left the platform by choice. X declined to provide a comment.