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In June, Snap Inc. debuted Snapchat+, a premium subscription service that gives subscribers access to exclusive and experimental features in the Snapchat application. One of these exclusive features is called “Best Friends Forever,” and it allows subscribers to mark a Snapchat friend as their “#1 Best Friend” within the app.
https://www.adweek.com/media/snapchat-how-to-set-your-1-best-friend/