Snapchat Unveils a Measurement Integration With Comscore for Shows on Discover

  Rassegna Stampa, Social
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Content partners and advertisers for shows on Snapchat Discover finally have access to third-party data following a measurement integration with Comscore, which was announced Monday. A spokesperson for Snap Inc. said the company teamed up with Comscore due to a combination of requests for third-party data by publishing partners and advertisers as well as an… https://www.adweek.com/digital/snapchat-unveils-a-measurement-integration-with-comscore-for-shows-on-discover/