Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May.

According to Spectrum, Kline’s retirement “follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms.”

As an executive at Charter, Cablevision (now Altice USA), Ensequence and Visible World (now FreeWheel), he spearheaded the launches of many industry firsts, including linear household addressability, interactive TV applications at scale, and data-infused media campaigns using automation and multi-screen deterministic attribution.

Other innovations include deployment of programmatic advertising across political ads in the 2024 election cycle and the re-selling of local inventory from some of the largest streaming services inside Spectrum’s footprint. Additionally, Spectrum Reach has modernized its total ad infrastructure and platforms to transact media campaigns in impressions, as well as traditional ratings across all platforms.

Spectrum

“David is an industry pioneer whose visionary leadership and relentless dedication have been instrumental in transforming Spectrum Reach into an advertising powerhouse,” said Rich DiGeronimo, Charter’s president of product and technology. “His contributions continue to drive our success, and his strong relationships have helped us set new standards in and for the industry. He leaves a lasting legacy, and we wish him the absolute best in his well-deserved retirement.”

Jason Brown, Spectrum Reach’s current svp and chief revenue officer will take over for Kline as evp of Spectrum Reach.

Brown will be responsible for all advertising sales, marketing, product and technology operations for Spectrum Reach. The Reach organization operates in 36 states and 91 markets, with nearly 3,000 employees across the country, providing customized advertising solutions for over 23,000 local, regional and national clients.

“Jason’s deep experience, forward-looking mindset and demonstrated ability to drive revenue growth in the dynamic advertising landscape will be instrumental as Spectrum Reach continues shaping the future of advertising on streaming and linear TV,” said DiGeronimo, to whom Brown will report. “Jason will be an invaluable asset to drive Spectrum Reach to create new growth opportunities and to remain the provider of choice by delivering data-driven, highly targeted and customized advertising solutions for our clients.”

Brown joined Spectrum Reach in 2023. Before that, he worked as svp of Advertising Sales at DIRECTV Advertising, where he oversaw all revenue lines for DIRECTV and DIRECTV Stream products. Before the relaunch of DIRECTV Advertising, he led sales efforts for WarnerMedia’s addressable business as Senior Vice President, Addressable, Local, and Political, and was Chief Revenue Officer for Xandr, the advertising and analytics division of AT&T.