“We wanted to be allied with people who have that same innovative spirit, fast paced, with a belief that the industry can do much better than it’s done in the past … Stagwell has done an amazing job at collecting incredible entrepreneurs,” said Horowitz.

Strengthening the entrepreneurial spirit

In Movers+Shakers, Beth Sidhu, evp, chief brand and communications officer at Stagwell, saw the chance to add award-winning capabilities to the network, including mainstream social, and evolving digital platforms.

“It really goes along with our interest in supporting innovative entrepreneurs. We have a lot of founder-led agencies and we also emphasize collaboration and complementary skills among the agencies,” Sidhu told Adweek.

Joining the Constellation network is a good puzzle piece fit for both the group of partner agencies and Movers+Shakers, and Goldberg said that being surrounded by and working with many of its founder-led agencies will be inspiring.

“It’s exciting to think about working together and finding ways that we can kind of combine forces when it makes sense … Running a shop can sometimes be a lonely job, and working with amazing teammates and having other partners that you can relate to and you can work alongside, and those who are also pushing and innovating, that’s really exciting for us,” said Goldberg.

Movers+Shakers’ leadership will continue unchanged, and there will be no changes in how the agency operates, save for its collaborative efforts within Stagwell.

Movers+Shakers marks Stagwell’s fourth acquisition of the year, following Left Field Labs in October, Tinsel Experiential Design in July and In the Company of Huskies in April. Madison Alley Global Ventures served as the exclusive strategic M&A advisor to Movers+Shakers.

Terms of the deal were not disclosed.

“With their fluency of platforms, the team at Movers+Shakers has proven itself to be the foremost authority when it comes to helping brands create cultural relevance with Gen Z and millennials,” said Justin Lewis, chair of Constellation. “Their penchant for innovation goes hand in hand with our challenger mindset and will be a boon for those clients eager to create influence and awareness among today’s social-first consumers.”

The first joint clients have yet to be announced, but Movers+Shakers is looking forward to offering expanded services for its clients.

“Our mission is to spread joy. [Our clients] feel that the work that we’re doing is so different and innovative, and they know that anybody that we are allying ourselves with is going to bring that same secret sauce, and they’re really excited for more of that,” said Horowitz.