“We have an incredible digital business and in 2026, we’ll lean further in with a new Starbucks app and significant enhancements to mobile order and pay that will further improve our ability to deliver a great customer experience at pickup as we work to turn around the U.S.”
https://www.adweek.com/brand-marketing/starbucks-sales-slide-again-but-gen-z-is-vibing-with-its-marketing-refresh/

