Starbucks Sales Slide Again, but Gen Z Is Vibing With Its Marketing Refresh

  Rassegna Stampa, Social
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“We have an incredible digital business and in 2026, we’ll lean further in with a new Starbucks app and significant enhancements to mobile order and pay that will further improve our ability to deliver a great customer experience at pickup as we work to turn around the U.S.”

https://www.adweek.com/brand-marketing/starbucks-sales-slide-again-but-gen-z-is-vibing-with-its-marketing-refresh/

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