Roque noted that advanced tools will help navigate this environment: “Agentic AI is going to help us a ton to normalize this and allow the demand side to understand what signals match their demand.” 

Success relies on constant optimization. Paramount relentlessly A/B tests features to protect the viewer experience and provides concrete sales metrics. “Every time you iterate, you test, you learn, you evolve, and that’s really been the core for us.” Reich explained.