Super Bowl 59 will mark the second time Lamar has performed during the Big Game’s halftime show. In 2022, he performed alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige at Los Angeles’ SoFi Stadium.
Creative direction for Lamar’s performance will be provided by his creative firm, pgLang.
Last year, Usher’s set became the most-watched halftime show of all time, with 123.4 million views.
![In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new […]](https://bunny-wp-pullzone-ybnxlnqh92.b-cdn.net/wp-content/uploads/2025/01/sza-showers-kendrick-lamar-in-super-bowl-halftime-show-trailer.jpg)
