Spotify unveiled a sweeping play to make its advertising business more accessible, rolling out its first programmatic ad exchange, expanding creative automation, and deepening measurement tools, all while opening its platform more broadly to advertisers. The announcements were shared during Spotify’s version of an Upfront, called Advance, on April 2. The moves signal Spotify’s ambition ..
Tag : General
The Federal Aviation Administration (FAA) has accepted Sinclair’s Declaration of Compliance for Operations Over People, making Sinclair the first broadcast company authorized to fly drones over individuals and moving vehicles for newsgathering without needing an FAA waiver under FAA rules. The FAA’s authorization allows Sinclair to operate specially modified drones while adhering to strict safety ..
LinkedIn has moved the bulk of its global media business to Publicis Media, marking the end of its partnership with Dentsu, ADWEEK has learned. The decision follows a closed review of the social platform’s media account. Dentsu had been responsible for LinkedIn’s media strategy in major markets, including the U.S. LinkedIn confirmed it is working ..
Artificial intelligence is causing seismic shifts in the economy and how businesses operate at a scale akin to the Industrial Revolution. Already, the vast majority of media buyers and creative agencies say they are using the technology to identify consumers, place ads and produce more work, faster. Experts believe there is no other industry that ..
PepsiCo has appointed Mark Kirkham as chief marketing officer of PepsiCo Beverages North America, the company confirmed to ADWEEK. He succeeds Greg Lyons, who served as the division’s CMO since January 2017. According to PepsiCo, Lyons is leaving to pursue an external opportunity, though his next job has not been disclosed. Kirkham most recently served ..
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. Over a 20-year career featuring 58 professional bouts, Tyson’s been punched in the face. A lot. In addition to needing a good physician, Tyson surely ..
Now, some employees who are still owed paychecks due March 15 are considering tapping an employment attorney to help them. A Madwell spokesperson shared a statement with ADWEEK Wednesday that, like Sojka’s previous statement, blamed the company’s financial situation on his cofounder and former business partner David Eisenman. Sojka and Eisenman settled a messy lawsuit ..
In December 2022, at a rooftop bar in Brooklyn, employees from indie ad agency Madwell gathered for a ‘Y2K prom’-themed holiday party. Employees dressed to the nines, some in full-blown early 2000s-era prom dresses, and mingled over cocktails and hors d’oeuvres. Speakers blared pop tunes from the early aughts as snow fell outside. Late in ..
NBCUniversal and LG Electronics are growing their partnership FAST. Today, NBCU and LG announced an expanded partnership that will deliver new free ad-supported streaming TV (FAST) channels in the U.S., including entertainment, news, sports, Spanish-language, and true-crime programming, and new shoppable experiences through LG smart TVs. According to the companies, NBC News Now, Today All ..
Ahead of the upfront, top creators are creating new media buying opportunities. This week, Spotter, a creator-centric technology and partnership company, is launching the first Spotter Showcase. In this invite-only event, elite YouTubers will present to top CMOs, giving unique access to their content and advertising opportunities. The program includes names such as MrBeast, Dude ..
