Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. When it comes to the future of entertainment, brands are everything—Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of ..
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To fans’ dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. in March 2020. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by ..
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. “To my colleagues at Channel 4 and our viewers, I will be ..
Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Åkestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed. ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore ..
Dayanna Monroy has joined Telemundo 48 (KSTS) in San Jose, California. Monroy will co-anchor Noticiero Telemundo 48 alongside Miryam Villarreal and César Bayona. She is set to join the station on Wednesday, September 25. “We are excited to welcome Dayanna to the Telemundo 48 family,” said Stacy Owen, president and general manager of Telemundo 48 and NBC ..
While St. Patrick’s Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween’s Celtic origins. The tourism body and agency worked with academics to trace the festival’s ancient history ..
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida station were on a plane when it was hit by another on an Atlanta runway. Let’s make the ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as “Charlamagne Tha God.” MeetKai is ..
