Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly AI summary provides an overview of the most recent updates, regulatory activities and ..
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AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America. The offering, which launches in partnership with FreeWheel, ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. Keith Dawkins’ journey from a small ..
Four-time Grand Slam champion and entrepreneur Naomi Osaka joins the Adweek X speaker lineup! Join her in LA this Dec. 4 to hear about her work both on and off the tennis court. Save 35% on your pass. In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring ..
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta’s background as an engineer has provided him with a valuable systems thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity ..
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar’s passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become ..
Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass. After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild ..
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing. ..
Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass. Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN ..
Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass. Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner ..
