Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. During the summer months, it’s natural for the connotation of word “festival” to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas ..
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NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One Platform, driving improved ..
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast, showing advertising revenues will reach $842 billion, a 4.6% growth over 2022 ($805 billion). According to Magna, though Western markets are ..
Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22. Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ ..
With less than a day to go until Warner Bros. Discovery launches Max—the new streaming service combining HBO Max and Discovery+ content—the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a ..
At YouTube’s upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it’s the best option for reach. “It’s a place where [advertisers] can build their brands because it’s the place people come to watch,” Sean Downey, ..
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio Fondamentale, ..
In last year’s upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big ..
Learn how to market to your modern customer at Commerceweek. Join leaders from Visa, Uber, Amazon and more in NYC or log on virtually. Sign up now to save. In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and ..
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien. Adweek was on the ground for all the biggest events throughout the week—with the exception of TikTok’s presentation, an event that was closed to the media. From the effect ..
