Tag : Leadership & Talent

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Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company’s top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO. According to the company’s statement, Blackshaw will help make the group “the No. 1 startup and entrepreneurial hub in the Midwest.” Cintrifuse is a 6-year old… ..

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Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the attendant statement, Accenture aims to more actively seek out new business in Sweden, Norway, Denmark and Finland. Adam Kerj joins the company after serving as… ..

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Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on the tech company he previously spent a decade overseeing at Ogilvy. The Project Worldwide-owned agency has worked with IBM for 20 years. Ribeiro was a… ..

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Havas North America is a little different, and the privately owned network doesn’t do things quite like all the other ad agencies you know. At least that’s what co-chairman and chief creative officer Jason Peterson says–and he makes no apologies for his own at-times-controversial style. In recent days, a video distributed internally to the network’s… ..

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Mark Penn’s Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed by global private equity firm AlpInvest Partners. “The marketing landscape is in the midst of a dramatic transformation, and we are excited to have AlpInvest support our mission… ..

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While “purpose driven” might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that replace traditional agency thinking with product development strategies. After spending years on the marketing teams at brands including Levi’s and Airbnb, co-founders… ..

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