It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. The now-former SMM’s post from the NBA account about fair pay and balanced working hours took a turn for the worse when the noble cause that seemed to be behind hijacking the brand account became a vehicle ..
Tag : Leadership & Talent
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. It’s time once again to assemble the annual Adweek 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup’s McCann agency. She’ll ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. For Pereira O’Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege ..
TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, technology and marketing leaders to prepare for new trends and make industry connections. When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Heads of growth, directors of new business, chief marketing officers—all roles with similar remits that have grown in importance over ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city’s new transplants helping it ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its ..
