Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev. Register Now. As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. ..
Tag : Leadership & Talent
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the ..
Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev. Register Now. Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry groups produce reports showing why companies shouldn’t do that, then companies ..
While the revolving door has slowed at Twitter of late, as there aren’t that many people left to go through it, product engineering lead Behnam Rezaei took his turn Tuesday after roughly five-and-a-half years with the company. Rezaei tweeted about his departure Wednesday, saying in the comments that it was a personal decision, and the ..
On Jan 25, join experts at Adweek Outlook 2023, a live virtual event, for trend forecasting, tips and tools. Register Now. Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles ..
M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership ..
After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black ..
