The freelance market for creatives hit an inflection point in February. Contractors make up between 30% and 70% of marketing teams, according to workforce platform Assemble. Today, companies including Delta, MassMutual, ServiceNow, and Colgate use external specialists for longer stints, sometimes across multiple quarters. That’s a big change from before 2022, when that number hovered ..
Tag : Leadership & Talent
It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the company’s new flagship burger, the Big Arch, which debuts across the U.S. on March 3. It lined up as the perfect marketing moment. The boss, front and center, celebrating his new creation. And he was ..
Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France — as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before ..
McCann New York has appointed Shobha Sairam as chief strategy officer as it seeks to strengthen its strategic capabilities following its acquisition by Omnicom in November. A seasoned strategy executive, Sairam was most recently executive vice president and chief strategy officer at 22squared. She has held CSO positions at The&Partnership and The Community, as well ..
Nearly 98% of children aged 3-11 globally can identify Mickey Mouse. Meanwhile, 82% of consumers know that Nike is the brand associated with “Just Do It.” These overwhelmingly high recognition rates didn’t happen by accident. It took decades of brand building to cement these companies’ assets into consumers’ minds. But new survey results suggest that ..
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially started my day. Coffee in hand, I’d run through the decisions waiting for me: Questions about where to take the business, how fast to move, ..
Live from the 2026 World Economic Forum in Davos, Karin Timpone, founder and CEO of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and keeping the focus on business strategy. What you’ll learn: Why CMOs are perfectly positioned to lead AI strategy across organizations How to break down AI ..
Retail media platform Zitcha has appointed Steve Biddle as its chief commercial officer, the company told ADWEEK exclusively. Biddle was most recently director of retail media at Meta, where he spent 14 years. Prior to Meta, Biddle led advertising for Walmart U.S., following nearly a decade on the agency side at Leo Burnett and The ..
From $0 confidence to CEO of one of the most well-known brands in the world, Build-A-Bear CEO Sharon Price John’s story is nothing short of inspiring. In this episode of Marketing Vanguard, recorded on the Brandweek 2025 stage in Atlanta, Sharon reveals her unconventional career journey and how that evolution directly shaped the turnaround and ..
The social influence publisher ATTN: appointed former BuzzFeed and Complex Networks executive Edgar Hernandez as its first chief commercial officer. Hernandez, who started Feb. 17, will oversee the company’s sales organization and lead its go-to-market strategy across branded content, agency services, intellectual property, and social media partnerships. The hire comes as the media company and ..
