A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the starting point for ranking websites. Even keywords are starting to go away, replaced by increasingly complex queries and even images. How do ..
Tag : News
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and wellness appointments across multiple websites. Availability is limited, and Google notes this experiment may not be available to everyone yet. Robby Stein, VP of Product ..
Nov 04, 2025 Marina Londei Approfondimenti, Attacchi, Attacchi, In evidenza, Minacce, Minacce, News, RSS 0 Stando all’ultimo report sulle minacce di Cisco Talos relativo al trimestre luglio, agosto e settembre 2025, sono aumentati gli attacchi contro le applicazioni accessibili al pubblico e il phishing condotto sfruttando account aziendali compromessi, ma sono calati gli attacchi ransomware. Tra ..
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. Training Data Gets Cited Tim Soulo, CMO of ..
WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel Pataki, CTO at Kinsta explained: “In the past 12 months we’ve seen bot traffic rise due to the prevalence of both good and bad uses ..
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom Gemini model is expected to run on Apple’s Private Cloud Compute infrastructure. Neither Apple nor Google has officially announced the partnership. What’s Being Reported Bloomberg ..
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool for AI search visibility. Houy writes that, after reviewing hundreds of AI answers, the brands mentioned most often share familiar traits: quality content, mentions in ..
Nov 03, 2025 Marina Londei Approfondimenti, In evidenza, Minacce, Minacce, News, RSS 0 Il nuovo report di Kaspersky, “Real talk on cybersecurity: cosa preoccupa, cosa manca e cosa è davvero utile?“, ha fatto emergere un dato piuttosto preoccupante: secondo il 25% dei responsabili IT intervistati, i propri leader aziendali non comprendono il valore strategico della ..
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators should focus on to stay relevant to users. PR Helps Sites Get Recommended By AI Something interesting that was said in the ..
Ott 31, 2025 Marina Londei Approfondimenti, In evidenza, News, RSS, Tecnologia, Tecnologia 0 L’IA è un ottimo strumento per scrivere codice velocemente, ma un utilizzo non monitorato di questa tecnologia porta a numerosi problemi, compresi rischi di sicurezza non indifferenti. In un approfondimento sul tema, Robert Lemos di Dark Reading riporta che, nonostante la produttività ..
