In case you haven’t heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. “Verizon lets me trade in a musty diva for a demure diva,” says Jools Lebron, the TikToker behind ..
Tag : Platforms
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. Meta is making a change to its advertising algorithm that will make the platform temporarily look like it’s performing worse for some advertisers. ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. Susan Wojcicki, former YouTube CEO and prominent tech leader, died at 56 after two years of living with non-small cell lung cancer. “It ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and ..
Reddit’s quest for advertiser performance budgets has kicked into high gear. The platform reported second-quarter earnings of $281 million, largely driven by growth in non-endemic verticals and spending from small and midsized businesses, putting it on track to generate $1 billion this year. And artificial intelligence is going to further power the performance of those ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two ..
Inspiration awaits at Brandweek. Join C-suite leaders from Glossier, Nespresso and Diageo in Phoenix, Arizona this Sept. 23–26 for exclusive insights and hot takes. Last chance save 20% (ends July 15)—register now. In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, ..
Take your media strategy to the next level at Mediaweek. Cultivate new media partnerships and gain tools to standout across platforms from experts at Youtube, Peloton, LTK and more. View agenda. Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s ..
Take your media strategy to the next level at Mediaweek. Cultivate new media partnerships and gain tools to standout across platforms from experts at Youtube, Peloton, LTK and more. View agenda. Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the ..