Tag : Platforms

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The biggest European conflict in decades is unfolding across social media platforms. That dynamic puts advertisers, concerned about appearing next to war coverage, in an awkward position, leading to some blocking ads from appearing next to content on platforms like TikTok, Snap and Facebook. Recommended articles https://www.adweek.com/media/advertisers-brand-safety-corporate-citizenship-platform..

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Meta released its Community Standards Enforcement Report for the fourth quarter of 2021 Tuesday, saying that the prevalence of harmful content on Facebook and Instagram remained relatively consistent or decreased in certain policy areas compared with the third quarter, meaning that the “vast majority” of content on those platforms does not violate its policies. Recommended ..

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After a torrent of bad news—most notably a disappointing earnings report that sent shares tumbling—Meta finally had something good to share with the advertising community last week: It had improved its underreporting of iOS web conversions to 8%, down from 15% in September. Recommended articles https://www.adweek.com/media/marketers-arent-waiting-around-for-meta-to-solve-its-apple-conversio..

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