When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with the Q2 ad platform financial results below, this shift is rapidly reshaping performance advertising. While AI Mode means Google has to rethink how it ..
Tag : PPC
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s ..
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A federal judge ..
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can ..
Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart Bidding strategy for search-term matching to work. The clarification was provided during Google’s Ads Decoded podcast, where product managers discussed recent launches. What Google Said In the “Ads Decoded” podcast ..
Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like your AI tools should be doing more, without another string of prompts? Bust the myths. Fix your funnel. Get AI working with your budget, against it. If you’re under pressure to make more profit with ..
Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads. In addition to the loyalty offering, Google Ads is introducing a ..
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever clicked an ad expecting to reach Nike’s website but ended up on some random store you’d never heard of? Ad hijacking. ..
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are important, they’re meaningless unless they sit on a foundation of alignment with client needs. The cleanest account structure and flawless creatives may hit every platform ..
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers have been seeing over the years. This includes the Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee program. Starting in ..