A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with ..
Tag : PPC
If you’ve made it this far, driving leads is no longer a challenge for you. The real issue is what happens after your leads come in. Are you seeing more missed calls than usual? Worried about not being able to follow up in time and losing the sale? Poor handoffs of hot leads to your ..
Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the research paper, dated December 31, 2025, says that the new AI is deployed, resulting in an improvement in the detection rate of ..
Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your account from the actual threats: human error, broken websites, overspending budgets, bad conversion data, brand safety violations … the list goes on and on. That’s ..
Google is publicly pushing back on an Adweek report that claimed the company told advertising clients it plans to bring ads to its Gemini AI chatbot next year. Dan Taylor, Google’s Vice President of Global Ads, responded directly on X shortly after the story published, calling the report inaccurate and denying any plans to monetize ..
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store goals. Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon. No extra setup ..
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from ..
If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often ..
Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays visible as you scroll. In addition, a new “Hide sponsored results” option lets users collapse the entire ad block ..
For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests. If you’re managing Google Ads, Microsoft Ads, or any ad platform in between, this time of year can either be a strong finish or a missed opportunity. The difference usually comes ..
