As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. Recommended articles https://www.adweek.com/convergent-tv/four-critical-advertising-goals-for-this-upfro..
Tag : publishing
Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Recommended articles https://www.adweek.com/media/snapchat-adds-dynamic-stories-for-discover-premium-content..
If, in the last few years, you have found yourself searching the internet for information about which streaming service was carrying what shows at which time, you are not alone––and TVInsider wants to help. Recommended articles https://www.adweek.com/media/tv-insider-is-capitalizing-on-the-fractured-bedlam-of-..
Vox Media announced Friday morning that it is expanding the role of its chief revenue officer Ryan Pauley to reflect the new business capabilities of the publisher following its merger with Group Nine Media. Recommended articles https://www.adweek.com/media/vox-media-expands-..
News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content—you guessed it—improves the ad performance. Recommended articles https://www.adweek.com/programmatic/news-uk-proves-what-we-know-ads-next-to-relevant-con..
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry that’s evolved to prioritize data privacy. ..
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival—renowned in part for its reputation as a launchpad for buzzy debuts—will be undergoing perhaps the most significant reinvention in its own 35-year history. Recommended articles https://www.adweek.com/media/what-penske-medias-50-stake-in-sxsw-means-for-the-festival-and-its-..
No one said ad tech wasn’t complicated. Recommended articles https://www.adweek.com/programmatic/another-study-shows-how-drastically-publisher-revenue-is-being-swallowed-by-ad-..
General news publisher The New York Sun announced today that it is making a comeback after closing its print run in 2008. The digital-only title expects subscriptions will make up 80% of its revenue. As such, it’s offering audiences three different subscription tiers. Recommended articles https://www.adweek.com/media/the-new-york-sun-returns-with-an-eye-on-digital-subs..
The Wall Street Journal, one of several Dow Jones titles owned by News Corp., announced Thursday evening that its total subscription numbers grew 12% to 3.6 million over the last quarter, and its digital subscriptions grew 19% to 2.9 million. Recommended articles https://www.adweek.com/media/the-wall-street-journal-grew-digital-subs..