More than 30 new creators are joining Bulletin, the platform for independent writers that Facebook initially discussed in March and debuted last month. Recommended articles https://www.adweek.com/media/facebook-bulletin-gets-an-infusion-of-new..
Tag : publishing
Maven, the publisher behind brands like Sports Illustrated and TheStreet, announced this morning that it is adopting ConnectID, the first-party data solution created by Verizon Media in December, in order to offer audience targeting options to advertisers when third-party cookies disappear. Recommended articles https://www.adweek.com/programmatic/sports-illustrated-joins-verizon-media-cook..
Facebook issued a Bulletin Tuesday, officially rolling out the platform for independent writers that it initially discussed in March. Recommended articles https://www.adweek.com/media/everything-you-need-to-know-about-bulletin-facebooks-platform-for-independen..
Kicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google’s updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Recommended articles https://www.adweek.com/media/google-cookie-deprecation-delay-means-for-publishers-and-..
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. Recommended articles https://www.adweek.com/media/buzzfeed-acquires-complex-networks-for-300-million-in-la..
After a two-year negotiation with French competition watchdog Autorité de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of ..
As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on ..
Complex Network’s nine-year-old food brand, First We Feast—which houses some of the company’s best-loved food shows including Hot Ones and the Burger Show—has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said. Recommended articles https://www.adweek.com/media/complex-networks-first-we-feast-has-10-million-youtube-su..
As the industry scrambles to find ways to target and measure audiences without third-party cookies, publishers like the Guardian are proving their digital ad campaigns work by investing in brand metrics, diverting reliance away from click-through rates as a marker of success. And it’s driving results for advertisers. Recommended articles https://www.adweek.com/programmatic/with-cookies-crumbling-publishers-push-bran..
Publishers and brands alike increasingly share an overarching concern: consumer trust. Recommended articles https://www.adweek.com/programmatic/buzzfeed-touts-lighthouse-to-ease-third-party-data-blac..