BuzzFeed’s acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it’s unlikely to lead to top-line growth, according to analysts and media onlookers. But in such tough prevailing advertising conditions, that’s actually OK. With the deal, BuzzFeed gets investment, scale and links to an older audience, as well as ..
Tag : publishing
While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the pipeline for early next year. This is causing some vexation, according to five chief revenue officers interviewed for this story, all ..
The Information is banking on virtual events as the media industry, along with the rest of the world, heads into a new season of the Covid-19 pandemic. And the tech-focused digital publisher is boasting early commercial success, so much so that no future event will be without a strong virtual component. By year’s end, The ..
The end is nigh for the third-party cookie, and some companies aren’t waiting until it’s gone to prepare for the future. The Telegraph, which has sworn off using third-party data for audience targeting, is paving the way for how companies identify people online in a privacy-compliant way. The U.K. publisher is running a campaign targeting ..
Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in 2011. “She has expertly led the division over ..
Spotify is acquiring podcast production and analytics company Megaphone in an effort to expand its investment in the medium—and sweeten the deal for advertisers. The deal, valued at $235 million, means Spotify can offer its proprietary Streaming Ad Insertion (SAI) to third-party podcast publishers for the first time. “We are still in the early chapters ..
In the weeks and months before Election Day, media organizations have been considering the possibilities of life after President Donald Trump and what that means for traffic and subscription rates. Unsurprisingly, publisher website traffic and cable viewership has been eye-popping this week. The Guardian recorded its highest-ever digital traffic on Nov. 4 reaching more than ..
While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected: TV political advertising. In all, total ad spend nationally will near $14 billion, according to a recent S&P Analysis of dollars spent this election cycle, with TV stations absorbing a ..
The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities to ensure more accurate ad delivery. The offering is called Washington Post Signal. It’s powered by the Post’s contextual targeting platform, Zeus Insights, which the company created in July 2019. The promise of Signal is ..
reader comments 107 with 71 posters participating, including story author Share this story Peer review is often the key hurdle between obtaining some data and getting it published in the scientific literature. As such, it’s often essential to keeping questionable results out of the scientific literature. But for vast numbers of scientists with solid-but-unexciting results, ..