“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of ..
Tag : SEO
Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change the way they block content so as to help Google out. Search Related JavaScript Problems Google updated their guidelines with a call for publishers to ..
New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting the data in different ways, suggesting different ways of thinking about each AI platform. Methodology And Results BrightEdge’s analysis was conducted with its AI Catalyst ..
AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and opportunities. Join Samanyou Garg, Founder of Writesonic, on September 10, 2025, for a webinar designed to help marketers and SEO teams master AI visibility. In ..
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This ..
Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A member of the r/TechSEO community on Reddit asked if it’s enough to upload the main sitemap.xml file, which then links to the more granular sitemaps. ..
You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting their answers without ever visiting your website. When 58.5% of searches end without a click, that carefully optimized content you spent weeks perfecting might be ..
Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global search game, only to block the majority of the initiatives required to achieve that goal. This disconnect often stems from how the C-suite perceives its website. In too many boardrooms, the site is still seen ..
A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic SEO, although some said that its days in Google’s search results are numbered. Everyone in that discussion believes those pages are one thing. In fact, ..
Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible. Stein wrote on X that Google has been testing where links appear inside AI answers and that the long-term “north star” is to show more inline ..
