Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s comment offers timely clarification as ..
Tag : SEO
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it ..
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The big idea behind the patent is that the Internet is full of websites all linking to and commenting about each ..
Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June 30. It may take up to three weeks to complete. Ranking volatility is expected throughout the rollout period. https://www.searchenginejournal.com/google-rolls-out-june-2025-core-upda..
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not explicitly say that it is being used in search, the research paper makes it clear ..
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners ..
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the ..
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge AI Overviews, Discover, and ..
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site starts crawling instead of sprinting. Page speed reports start flashing red. Search Console is flooding your inbox with errors. You know it’s time for better ..
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the content-first SEO practices she advocated that are gradually gaining ground thirty years after she first championed that approach to ranking websites. Contributions To SEO As part of the first wave of SEO, ..
