The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was cleared in this aspect of a DOJ antitrust lawsuit that began in 2020, Google will still be in court starting Sept. 12. Google will defend claims relating to its Search ..
Tag : SEO
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes. Google said the FAQs, FAQPage structured data, rich results will only be ..
Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to websites, text, images, featured snippets, and videos. “SERP” has been used in search marketing for more ..
Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and ..
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. ..
Google Merchant Center has been issuing a new warning – for “inappropriate titles.” The message appears to apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalized with restricted visibility in the U.S., according to a screenshot of the warning: Why we ..
When strategically utilized, ChatGPT can surpass manual human effort in output quality. No, the tools won’t write better content. Instead, I believe a writer armed with this technology can craft optimized content that’s better aligned with Google’s ranking criteria. By exploring various methods of content scoring and entity extraction, I aim to guide you toward ..
Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in ..
OpenAI has published information about GPTBot, its new web crawler. What is GPTBot. GPTBot is OpenAI’s web crawler. OpenAI uses it to crawl the web, consume knowledge for its AI features (e.g., ChatGPT) and provide AI-generated answers to questions (or prompts). Useragent. GPTBot’s User agent token is “GPTBot”. Its full user-agent string is: “Mozilla/5.0 AppleWebKit/537.36 ..
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems ..
