Tag : Social Pro Daily

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It was a robust second quarter for Snap Inc., as Snapchat’s parent company posted its highest year over year growth in revenue and daily active users in four years, with revenue reaching $982 million for the period, up 116% compared with the second quarter of 2020. Recommended articles https://www.adweek.com/media/snap-inc-posts-best-quarter-in-4-years-with-revenue-up-116-year-..

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Twitter committed last December to undergo the Media Rating Council’s accreditation process across all four of its focus areas—audience measurement, brand safety, sophisticated invalid traffic filtration and viewability—and the social network revealed the next steps in the process Wednesday. Recommended articles https://www.adweek.com/programmatic/mrc-to-begin-pre-assessment-process-of-twitters-brand-safety-..

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Creators on YouTube were able to earn money directly from fans on their livestreamed videos and Premieres, via Super Chat and Super Stickers, but fans had no way to support on-demand videos uploaded by creators until Tuesday’s introduction of Super Thanks. Recommended articles https://www.adweek.com/media/youtube-introduces-super-thanks-for-fans-to-support-creators-of-upload..

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