Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical ..
Tag : Voice
At Philo, we’ve observed an intriguing trend: It’s not unusual for a quarter of our daily subscription activations to come from customers who have subscribed to our service before. This phenomenon challenges the traditional notion of churn, as it’s not remotely a permanent loss of customers. While average churn rates may be higher in today’s ..
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. Meeting people where they are isn’t just a theory or hypothesis; it’s proven effective by a number of different brands that embrace this consumer-centric way of thinking. A ..
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. I have good news and bad news. The good news is 34% of the world’s largest companies are now committed to “net zero.” That’s up 7% since December ..
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a ..
Intention isn’t lacking. The funds are real. Since 2020, holding companies and brands have committed millions of advertising dollars to Black and minority-owned media, but too many of those dollars are sitting in the accounts into which they were deposited. What’s holding them back? Is it demand? Or is it supply? There is no lack ..
We have all become more comfortable with a little augmented reality (AR) in our lives, although many of us may not realize it. AR has always had a magical ability to amaze and delight, from those early days of chasing Pokemon across the city to the recent virtual shows by Gorillaz in New York’s Times ..
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10. In Procter and Gamble’s latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently ..
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10. “If you build it, they will come.” That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to ..
Navigate the next chapter of social media with brand leaders from VH1, duolingo, Unilever and more. Join Social Media Week in NYC or virtually, May 16–18. Register now. As the chief content officer of a publishing business, I’m often asked to predict the trends that will impact advertising in the year ahead. Let me offer ..
