Tag : Voice

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Since the pandemic began, we’ve seen a recession, severe supply chain shortages—with the dollar losing its value almost 1% every 30 days—and inflation hitting the highest rate in four decades. For many brands, these challenges called for rapid digital transformation, all while staying true to brand values and strengths. Recommended articles https://www.adweek.com/commerce/two-legacy-brands-adapted-during-the-pandemic-to-grow-their-revenue-..

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Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged proposal to lower digital ad fees for Facebook and give them other benefits such as speed in header bidding auctions. In return, Facebook was to pledge support for Google’s header bidding alternative Open Bidding. Recommended articles https://www.adweek.com/programmatic/how-publishers-can-lessen-their-dependence..

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