For those who haven’t seen it yet, it should suffice to say the recently released Netflix film Don’t Look Up is about the collective indifference and ignorance of the masses when it comes to a massive problem that stares them right in the face. The science is clear as day: the problem is real, and ..
Tag : Voice
People still go into the bank to pay bills. There are adults who refuse to get a smartphone. There are buses that allow you to pay the driver in coins—and get change. There are computers on the counters of high street shops that, judging by the screen, are running Windows 3.1. Recommended articles https://www.adweek.com/brand-marketing/invention-not-innovation-metaverse..
With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same—another year of big business awaits. And the year has begun in earnest as already in the first two weeks of 2022 we ..
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop ..
I love digital. It’s shorthand for solutions. It’s a medium. But it’s also bigger than any channel. Recommended articles https://www.adweek.com/brand-marketing/cmo-bored-apes-digit..
When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. Recommended articles https://www.adweek.com/brand-marketing/ovo-energy-marketing-empathy-gap-interna..
Over the past year and a half, during the tumult of Covid-19 and other upheavals, our industry has stepped up to bolster things that matter. Things like DEI, mental health, new ways of working … and more. Recommended articles https://www.adweek.com/agencies/my-hopeful-new-years-resolution-for..
I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving my house?” was persistently top of mind. And today, many people once again find themselves asking, “Is it safe to ..
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a major player in the trillion-dollar marketing industry by 2022. While some might believe the rise of NFTs are just the current shiny new object, I’m letting you know they are here to stay and will ..
This year, we’ve seen that companies are spending twice as much on their employees this holiday season to show them love. Why’s that? Volume hasn’t doubled, meaning that companies are simply spending more money per gift for their employees to make an impact. Recommended articles https://www.adweek.com/agencies/the-evolution-of-corporate-holiday-gift-giving-can-actually-improve-workplac..
