Tag : Voice

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Over the course of my career, I’ve noticed most design organizations—from multinational corporations to startup agencies—have a shared problem: Their teams don’t reflect the world we live in. Diversity in the design community is minimal at best. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging ..

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My personal pandemic parenting low point came when my toddler ate a fistful of deconstructed granite from our work-in-progress patio. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended ..

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In 2019, McDonald’s acquired the startup Apprente, which specializes in voice ordering, and created McD Tech Lab. This meant ordering via bot vs. human, reducing staffing needs and during the pandemic, used by some fast-food chains to reduce employee-to-customer interaction. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the ..

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If your brand is truly focused on connecting with all consumers, it needs to consider individuals with learning and thinking differences in its diversity, equity and inclusion (DEI) efforts. Marketers have realized the power and influence diverse consumers have—but they’re missing the mark when broader DEI initiatives don’t speak to the more than 70 million ..

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The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency—and the right strategy. Don’t miss The Business of Marketing ..

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It’s the most wonderful time of the year—already. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended articles https://www.adweek.com/creativity/longest-holiday-shopping-season-ever-brands-musi..

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Oh look, Facebook has decided to change its name. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended articles https://www.adweek.com/brand-marketing/hot-takes-facebook-meta-symptom-resistan..

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